Communicate the essence of your business with ease and enchant your audience with your language.

Ever been on a date with the most stunning human you’ve ever laid eyes on, but dodged a second encounter because you had no connection with them? 

If you’ve got a dazzling visual identity for your deviant brand but a lack of enquiries landing in your inbox, the same thing is probably happening.

People are attracted to design, but they won’t stay if they don’t feel that spark.

Design attracts, but words inspire action


Developing a language for your brand is your chance to form stronger connections with your audience and inspire them to take action.

When you choose words that align with your brand’s personality, you communicate the essence of your business with ease and appeal to the desires of your audience.

  • • You’re just getting started with your business and you want to stand out with a voice as bold as your logo, colour palette and typeface.

    • You’re an established brand, and you want your teams to feel confident that they can convey your brand’s personality everywhere you communicate; for example, internal communications, social media, marketing communications and customer service.

    • You’re struggling to find a voice as rebellious as your brand and you’re adamantly avoiding sounding just like your competitors.

  • Investment starts at £2000 for brand language strategy and consultation.

What you get:

Everything in the brand strategy package, plus:

  • Brand language guidelines:

    • Voice

    • Tone

    • Messaging style

      • How to apply your messaging style to different channels

      • How to write for different contexts

  • Tips for inclusive and accessible communication

How we get there:

  • Project proposal

  • Brand questionnaire 

  • Sneak preview

  • Strategy session

  • First draft

  • Feedback session

  • Handover of final draft and brand language consultation

FAQ

  • So that you can speak your new brand language with ease, you’ll receive PDF guidelines as well as a Google doc with the same information.

    You’ll be able to refer back to the guide whenever and share with your teams: ensuring everyone is on the same page.

  • Honestly, I wouldn’t be able to develop a unique voice, tone and messaging style for your brand without a deep understanding of your purpose, values, and mission. 

    If you’ve got a brand strategy already, I can create a bespoke package more suited to your needs.

  • Sure thing! Let me know if you’d like to explore this option and we’ll get a plan set up.