Copy that unites the right people around bold and unconventional brands.

Let’s transform your ideas into playfully persuasive copy—and show how your brand dares to deviate.

Bold brands aren’t meant to blend in. But, add in shifting trends, fickle algorithms, and SEO struggles. And it's like someone has shoved a weighty rulebook in front of you.

Following it feels a little restrictive, right? Especially if you’re a quirky creative, brazen small-business owner, or part of a big-but-bold business. You aren’t designed to follow rules.

Then there's the extra challenge of finding the damn words (oh, and the time) to show how daring your brand is on all your platforms.

It’s easy to make nonconforming sound kind of conventional.

Ella is walking down a street in Brighton. She is holding a notebook and looking towards the floor. Her hair is swept behind her by the wind.

Leave me in charge of your copy or communications, and you’ll get a brew of words steeped in strategy, psychology, and behavioural science.

But most importantly, I pour in heaps of personality.

It’s a copy concoction that gets the right people pursuing you over your competitors. With the added benefit of turning off those that don’t match with your message. (Trust me, you don’t need “respond to weird enquiries” on your to-do list.)

As a copywriter and communications consultant, I tend to have a way with words. Here’s how I can transform yours: 

Services

Ella is a white woman with blonde hair, curled in waves. She is stood in front of a blue wall with her arms outstretched, holding a purple potion bottle in her hands. She is looking at the potion bottle with awe.

Sorcerous brand strategy

Brand strategy is a bit like a spiritual transformation for your small business. It’s a process of uncovering your values, mission, and unique offering to the world. Ready to journey within your business to reveal your purpose and connect with your dream customers?

A woman wearing a purple floral dress holds a book in her hands. The book has an illustration of a moon on the front cover.

Compelling communication

The right internal message helps your teams understand their value and connects them to your mission - inspiring them to carry out purposeful and creative work. The result? Increased business outcomes. (And employees who actually like their jobs.)

Ella stands in front of a blue wall, looking at the sky in wonder. Her hands are outstretched in front of her.

Crafty copywriting

Need convincing copy for your existing audience? Or a suite of content to entice new members to join your community? Whatever your copy conundrum, I’ll craft messages that match your values in the voice of your brand. No one will suspect a thing.

  • “Ella is bright, ambitious and methodical in her work. I could always rely on Ella to complete a task to the highest quality, often going above and beyond what is asked. Brilliantly skilled and a real asset to any company or individual needing comms support.”

    Lauren Chadwick, Aetna International

  • “Ella was an absolute pleasure to work with. From the very beginning of each project, she brought fantastic ideas and helped execute everything in a professional and smooth manner. Every piece we've collaborated on went on to exceed expectations. I highly recommend Ella for absolutely every aspect of her professional expertise and skill set.”

    Huw Samuel, University of Surrey

Ella has blonde curled hair. She is sat on a pink window ledge in the streets of Brighton. She is smiling happily at the camera with her eyes squinted.

Oh hey! I’m Ella, by the way.

A Sussex-based freelance copywriter, brand strategist, and communications consultant for bold and unconventional brands.

Think of me as an alchemist. (For words, at least.)

I transform the muddled thoughts of communicators and busy business owners into compelling copy.

Whether you need a strategic multichannel communications plan, copy for your website, or a blueprint for your brand, it’ll be as wonderfully divergent as you are.

As a former in-house communications pro, I have a knack for turning business strategies into stories. And I have an English Literature graduate’s tendency to underpin every word with theory.

When I’m not writing, I’m wandering the South Downs or hanging upside down from a chrome pole.

But on the rare occasion I've run out of energy, I’ll be horizontal on the sofa devouring a novel.