Stand out from your competitors and appeal to the right people with a subversive brand strategy.

As a small business owner, I doubt you’ve ever fit in. But it’s your peculiar cocktail of skills that makes your product or service so valuable.

I’m guessing you’re here because talking about your business gets you all flustered?

What you might need, my friend, is a brand strategy.

If your thoughts about your business feel like a storm spinning around your head, a strategy will give you the direction you need to guide your future business decisions.

Narrate a brand story that captivates the customers of your dreams by uncovering the ‘why’ behind your business.

Turning a business into a brand is a bit like writing a novel.

Your brand strategy is the plot, which acts as a guide to help you narrate your brand story. But you can’t write a decent plot if you haven’t built an immersive world with:

  • A history based on who you are and why you started your business.

  • A culture defined by your purpose and values.

  • A population made up of your dream customers and competitors. 

Ready to stop asking yourself ‘why on earth am I doing this?’ and start making strategy-driven decisions instead?

  • • You’ve lost the plot, and you want to give your brand some direction by pinning down your exact target audience, competitors and service offering.

    • You sound and look the exact same as other businesses in your niche, and you want to discover what makes you extraordinary.

    • You want to uncover your purpose, values, and vision so that you can weave these messages about these into all your future marketing and communications.

  • Investment starts at £825 for brand strategy.

What you get:

  • Brand vision

  • Mission statement

  • Purpose statement

  • Brand values

  • Brand archetype/ persona

  • Unique selling proposition

  • Target audience evaluation

  • Customer persona (wants, needs, barriers, transformations)

  • Competitor analysis

  • Inspiration analysis

How we get there:

  • Project proposal

  • Brand questionnaire 

  • Sneak preview

  • Strategy session

  • First draft

  • Feedback session

  • Handover of final draft

  • I’ll deliver two documents. One will be an artsy PDF containing your new strategy. The other document will contain the same information, but I’ll send it over as a Google doc.

  • Your brand is likely an extension of you, so I encourage you to get involved in a strategy session with me before I send you the first draft of your strategy. Gimme all the (constructive) feedback.

  • Sure thing! Let me know if you’d like to explore this option and we’ll get a plan set up.

FAQ